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There’s a moment I’ve seen in many growing teams and companies. Work is getting done, sprints are full, the roadmap keeps moving and yet something feels slightly off. Progress is happening, but the connection to the user’s reality feels thinner than it should. It’s subtle at first, but once the user shifts from a daily reference point to an occasional consideration, decisions start happening inside a vacuum. That’s when the roadmap stops telling the truth about what actually

Why scaling starts to feel heavy even when everyone is working harder. I'm very fortunate to meet a lot of founders though my job and personal life, at some point in a company’s growth, almost every founder describes the same shift to me: the team is busy, Slack is buzzing, sprints are full… yet progress feels slower, heavier, and harder to steer. It’s frustrating, because nothing looks “wrong” on the surface but something is definitely off. That feeling is almost always Dire